16 Nov 2006 : MUSHROOM MUSIC NZ SIGNS JAMES MILNE OF REDUCTION AGENTS
The multi-talented James Milne grew up in Christchurch and moved to Auckland in 2002. Soon after his arrival, James joined The Brunettes, playing bass and touring the United States with the band, sending back regular first hand 'on the road' tour reports for the New Zealand Herald. On his return he formed his own band The Reduction Agents releasing the album entititled The Dance Reduction Agents, only to follow that up almost immediately with a solo project, going under the alias 'Lawrence Arabia'.
James Milne was a finalist for the 2006 APRA Silver Scroll, New Zealand's most prestigious songwriting award, along with Evermore, Don McGlashan and Anika Moa for his song The Pool. He is also nominated for five bNet awards this year, including Artist of the Year, Breakthrough Artist, Best Producer, Best Vocalist, and The Reduction Agents song Urban Yard is up for Pop Track of 2006. The bNet winners will be announced on Saturday 16th December at the bNet Award Ceremony in Auckland. James recently stopped by in Tokyo to do a live in-store at Mona Records before he headed over to London where will be based for the next few months.
[Pictured is Savina Kim and Jackie Dennis of MMNZ and James Milne]
